I am so excited to be welcoming another lover of all things sustainable fashion and entrepreneurship onto The Swap today! It’s been a while since we’ve had a post in the series! So if you need to catch up check out our last guest Sara Cavelli here! Today’s swap is featuring a local DFW Designer and Entrepreneur who’s love for fashion took her to UNT and then just up the road to Lewisville where she currently resides! Keep reading to learn all about Sharae Averhart and MoraRae!
The revolution will look fabulous.Lucy Shea
Meet Sharae of MoraRae
Hi there, my name is Sharae Averhart and I’m the designer behind the sustainable fashion line MoraRae. I currently live in Lewisville where I have my own in-house she-shed/studio—where all the magic happens! I lived in Denton, once upon a time and love that I am still close enough to drop by the square and enjoy some awesome local eats & shops. Lillia has invited me to share more about MoraRae’s mission on The D. Diaries today, so let’s jump right in!
MoraRae is an Elevated & Inclusive Sustainable womenswear line designed in Texas with a Give-Back Mission–launching 2021. I started MoraRae after the sudden passing of my nineteen year old sister Shamora. Shamora was an advocate for all people, a force for good and the most beautiful soul. She was taken from this world much too soon after an accident involving her epilepsy. After losing her in June 2019, I realized that I needed to do more with my life & there was no more time to waste. I packed my bags and with my husband by my side we started a four month long journey through Europe.
I wanted to see every monument, taste every ingredient and explore every city that Shamora was never able to. Traveling is therapy for me and this trip sparked something inside of me that I thought I had lost forever—a purpose & passion to do more. This is when the idea for MoraRae was born. I have always known that I wanted to start my own fashion line but until Shamora died, I felt too insecure to really chase after my dream. But something happened while in Europe, I don’t know how to explain it, other than that I felt Shamora pushing me to
move forward and to stop letting imposter syndrome hold me back. By the time I was on a plane back home to Texas, I had a business plan laid out and a head full of designs ready to be sketched.
With MoraRae, it is my mission to create clothing that makes women feel beautiful no matter their shape or size while also donating a percentage of profits to start the Shamora Was Here Foundation. The foundation will provide resources, support and funding to those battling epilepsy and their families.
I am also working to put sustainability first in my designs. MoraRae will be manufactured in America, with partners who are transparent and fair in the treatment of their employees. My designs will only use natural fibers that do little to no harm to the environment. Fibers like organic cotton, tencel, hemp and linen are beautiful natural options that also feel great on your skin and don’t wreak havoc on the planet. These are just a few of the ways MoraRae will be sustainable, as our brand evolves, so will our commitment to do no harm to our one and only planet. Sustainability has always been my top priority when it comes to fashion and I’m excited to be able to share my debut collection next year!
MoraRae’s mission is hefty but I know that I am not in this alone. I have Shamora by my side in spirit, inspiring me and pushing me to keep moving forward no matter what. At the end of the day, I want people to know that she was here. Shamora Was Here, that’s why MoraRae exists. To share her story, make women feel beautiful and to protect the planet and her people while doing it. You can learn more about Shamora and follow along my journey from sketch to launch at www.morarae.com
Building a stronger community, one post at a time!
I just want to give a huge shoutout to Sharae for sharing her amazing story about her company MoraRae! We’ve had the pleasure of getting to know each other over COVID via email and I have to say, she is a woman on a mission! Remember it’s free to share, comment, like, and love on small businesses and entrepreneurs so head on over to www.morarae.com and show some love!
Do you know a business, entrepreneur, or someone on a mission who you would be a great feature for The Swap? Email firstname.lastname@example.org with contact information and a brief summery of yours or their business to be featured!