With editing apps like facetune, photoshop, and lightroom becoming readily available to average consumers, it has never been easier to edit and alter photos to look how we want them to. That’s why CVS has introduced their Beauty Mark Campaign. CVS is working to minimize the amount of digitally altered imagery in their stores and online and increase the transparency around what edits have taken place on any given image. CVS has promised not digitally alter or change a person’s shape, size, proportion, skin or eye color, etc. on their own imagery, and they are asking their partners to do the same.
We as consumers deserve to know how our makeup and beauty products will really look on our skin. This campaign has opened my eyes to the problems that are caused by digitally altered imagery, and encouraged me to take steps to produce less digitally altered content for you loves. It also has made me appreciate the effort and time CVS Beauty has put into this industry changing campaign. Next time you head to CVS to buy your must have beauty essentials, be sure to look for their Beauty Unaltered watermark on photos! These images have not been materially altered for consumers, and are the real products, on real faces.
To put together my own Beauty Unaltered look, showcased in this blog post, I had so much fun picking my favorite all-time beauty products from CVS to share with you guys. From skincare
A good routine always starts with skin health, which is why I grabbed a couple of essentials from Garnier and Physicians formula to really prime the skin for the full face look! One of my favorite brands that have become my ride or die is Milani Cosmetics! CVS Beauty is always STOCKED to the brim with my go-to bronzer, setting spray, eyeshadows, and way more goodies that I love from Milani. Other products included my primer from Maybelline, concealer, setting powder and blush from elf, and mascara from their new brand Creme Shop!
Watch the look come to life!
Shop CVS Beauty and Support Beauty Unaltered
CVS Beauty continues to be the forefront in the beauty industry for breaking the mold. Be sure to shop my essential beauty must-haves from CVS Beauty today! And be sure to join the CVS Beauty Club to earn rewards on the beauty products you buy. When you spend $30 on beauty products, you receive $3 back, making the CVS Beauty Club the fastest way to save. $3 back on $30? That could mean a whole extra beauty product! CVS has the latest and greatest from brands you know and love, as well as great up and coming brands that I am so excited for you all to try! My favorite drugstore brands are Milani and Elf!
Together, we can make the change we desperately need in this industry. So join CVS Beauty and me as we take a stand against the lack of transparency in beauty imagery.